The Customers Wanted It…

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When a customer asks for something, we try and be as accommodating as possible. And, when they want something where the sign results may disappoint them, we are obliged to let them know.

When this customer first approached me, she had a very long web address she wanted us to include on the sign.  Since the web address was so important to her, we did recommend she go to a website where she could get a shorter address to more easily fit on the sign.  The sign still has smaller letters then we like AND there could be a little confusion with the numbers and lower case letters in the web address.  The customer got what they wanted, and we believe we gave them the best sign we could based on their requirements.

 

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While some sign companies may include quite a few graphics with their signs, we don’t usually make as much effort to do this.  The graphic may help grab their attention, but it is the text that tells them what they need to do.  When the customer approached us about this sign, we let them know their idea for graphics might be a problem.  They said, “No problem.  We will get them printed ourselves.”  So, they did.  And, we think there is enough message to get the customers where they need to go to convince this customer the sign will work for them!

Interested in your own sign in the DFW area OR would you like to start your own sign rental business?

Black Signs Great For Another Small Business

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The calls keep coming in, and the signs keep going out.  Would your business benefit from a sign rental in the DFW area?  Maybe you are not in an area where Black Signs are available.  Hmmmm…you can buy one OR you can start a rental business….  Contact us if interested in either.

 

Vapers Are Good Customers

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I am not a smoker myself, but black signs are an excellent investment if you are an e-cigarette shop.  In my part of Texas, it seems there is an e-cig shop in nearly every strip mall.  Sometimes, your next new customer just needs to know you are there to come into your shop.

So, whether you like them or not, if you are going to have a small rental business, be prepared to to rent to “friendly vapor” type of businesses.

New Signs This Week

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This is a very good repeat customer. As you will see, the reflective vinyl stands out quite well at night!
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New customer with lots to say….. And, we got most all of it on there! They wanted pink, green, and orange–we delivered!!

As we head into the real heat of a Texas summer, we have a few more signs to put up!

 

Recent Rental Signs

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When someone wants a rental sign, we are more than happy to work with them in whatever way they need us!

On the first sign above, we will use space above and below the sign.  Potential customers will have the info they need to make a decision if your sign applies to them.

For the middle sign, we created a vertical sign to both draw attention and effectively use the available space.

On the last sign, we took the same message the customer used the previous month with a small exception.  The sign worked so well, they wanted to “Happy Hour” special to be available only Mondays thru Thursday.

What type of sign do you need?  Do you need us to put you on a rotation?  Do you want to develop a marketing plan for your black signs?

Contact us!

We Really Do A Sign Change

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When we call on a new customer, we often have to offer something that makes us “different”.  Selling on price is one thing we have done.  We also have been known to offer a “free sign change”.  Most months, the customer does not even want it.  They are content to let the sign run the entire month, and then try a new message the next month.  If we do get a new customer who asks for it (or in the case of the example above, Mother’s Day passes), the sign really needs to be changed.

After he emailed me the new message (I really did email him requested what message he wanted it changed to), we had the new message up in a couple of days.  Although one picture is taken facing North and the other from the South, the header remains unchanged for both messages.  (With headers you don’t  have to do them custom, but it does make things easier sometimes….especially if they will be regular customers.)

My Three Signs

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Besides a few other signs, these are my three signs right set up at the strip mall where our shop is at.  I share the shop with one of my customers.  It was quite a challenge smoothing things over when a number of my customers expressed concerns that they were not given access to the “front” sign location.  (The front sign location is the last sign location when going the other direction.) As I prepare to “kick” my “shop mate” to the back of the line, it has forced me to realize how strong perceptions are for your customers.  All of the signs are after the street my shop is off of when going north.  When going south, all of the signs come BEFORE the street for my shop.  (And, the locations of all of my customers.)  So, even if you can make a case to your customers that something doesn’t matter, it doesn’t matter if they believe something else is true.  My shop-mate is taking it in stride, too.

Another advantage in having all 3 signs available for this location is all sign rentals have to go through me–as long as I keep them full.  I sometimes have to adjust prices to keep them full, but it has worked so far!

Questions on setting up a rental business or renting a sign in Fort Worth?